Discover the world of handcrafted felt creations

Cozy and whimsical hand-felted creations. Explore a tiny, fuzzy world of wool felt creatures, plants, and objects.

Visit our permanent shelf location at:

Dundas St West Maker’s Market,
3069 Dundas St W, Toronto, M6P 1Z5

Open 11am - 6pm, 7 days a week

Or come see us at an upcoming show!

Saturday, November 14th, 2026
Bloor West Village Arts & Crafts Show
Runnymede United Church, 432 Runnymede Rd, Toronto, M6S 2Y8

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Our Portfolio

Each item is meticulously crafted by hand, ensuring uniqueness and high standards in quality.

Whether you see something you like, but want a different colour or slight modification, or if you want something completely new: ask. We’ll see what we can do!

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It Starts With Fluff...

At It Starts With Fluff, we are passionate about creating unique felt designs that combine artistry with storytelling. Founded by artist Joanne Huber in Toronto, Ontario, our mission is to provide distinctive handcrafted creations that not only serve as decorative pieces but also resonate with personal narratives. We believe in the magic of high-quality materials and the artistry behind every creation, aiming to amaze and captivate our customers.

Each piece is inspired by the adventures of the Magpie and the Gnome.

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